Mastering GTM for Advanced Tracking

Once you have a grasp of the basics, it's time to explore advanced strategies for using Google Tag Manager. This post will cover techniques such as event tracking, custom dimensions, and integrating GTM with other tools.

Event Tracking

Event tracking allows you to monitor specific interactions on your site, such as button clicks or video views. By setting up event tracking in GTM, you can gain deeper insights into user behavior.

“Effective tracking leads to better decision-making.”