Understanding GTM Operations

Google Tag Manager (GTM) is a powerful tool that allows marketers to manage and deploy marketing tags (snippets of code or tracking pixels) on their website without modifying the code directly. This guide will help you understand the basics of GTM operations and how to get started.

What is GTM?

GTM simplifies the process of managing tags, making it easier for marketers to track user interactions and gather data. With GTM, you can add and update tags for conversion tracking, site analytics, remarketing, and more.

“GTM is a game changer for digital marketing.”